We take pride in using only the highest quality cross-micro-filtered isolate powder with only pure flavorings and sweeteners. It is also sourced from grass fed cows not treated with the synthetic growth hormone rBGH. There are no artificial ingredients, and no sugar! Just the herb, stevia, for a smooth, natural sweetness. Whey protein isolate has the highest biological rating of any other kind of protein. The Natural Whey has the highest potency and is one of the most scientifically advanced proteins available today. It is good for you, tastes great and mixes easily. You'll never try another powder again! Each jar is 2 pounds and contains 36 1-scoop servings.